Company Overview
Ten Lifestyle is a UK-based provider of concierge services. The company enables private banks and high-end credit card companies to provide its client base with a “virtual concierge.” Ten handles a wide variety of personal requests from its clients; however, most use the company to book tables at popular restaurants, to plan and book trips, or to score tickets for in-demand shows.
We have been shareholders of Ten since 2018, shortly after its initial public offering (IPO). Our thesis centred on the Chief Executive Officer and Founder Alex Cheatle’s vision of building “the world’s most trusted service provider,” Ten’s differentiated technology platform strategy, and its roster of loyal clients, with plenty of potential for increasing share of wallet within the existing customer base.